Kiosks How Self-Ordering Kiosks Foster Dispensary Loyalty
Forward-thinking dispensaries are using self-ordering kiosks
Forward-thinking dispensaries are using self-ordering kiosks to acquire and maintain customers.
Why?
A kiosk may be the best tool to keep your customers coming back.
Kiosks are the perfect next step for dispensaries because, by allowing you to take more orders faster, they decrease lines and increase revenue.
Kiosks are also great up-sellers, successfully encouraging customers to increase their order sizes.
The technology allows for faster transactions and frees up your budtenders to serve those who desire human assistance.
Kiosks yield happier customers, too: an easy-to-use interface is a welcoming invitation that allows new customers to explore options at their leisure.
At the same time, repeat customers can promptly buy exactly what they want by skipping the lines.
Kiosks are accurate, efficient, and increase customer satisfaction—but they can also build dispensary loyalty. As detailed by a Baker article, the experience created by in-store kiosks will ensure new customer acquisition and repeat business. Here’s how.
Customer Acquisition
When your customer steps into your dispensary and approaches your self-ordering kiosk for the first time, they will find the experience seamless, efficient, and surprisingly easy.
First-time customers may not feel comfortable talking with budtenders if they aren’t quite sure what they are looking for or if they feel uncomfortable describing a medical condition.
Kiosks are non-judgmental. They will put new customers at ease by providing privacy and the personal agency that comes from searching through an interactive menu to find what they need on their own.
Kiosks Serve As An Educator
The kiosk can also serve as an educator, leading them to products they didn’t know they were looking for. Bonus points if your kiosk allows your customer to pay any way they choose with secure transactions.
Repeat Business
Once your kiosk has impressed new customers with its convenience and efficiency, how does it incentivize them to come back?
Upon their first visit, kiosks can prompt customers to sign in or create an account. This process should be no different than any other digital ordering technology: quick and noninvasive.
A customer can input their phone number and can choose if or how they would prefer to be contacted. If they opt for it, you can send them SMS messages in between store visits, perhaps updating them on promotions.
The kiosk may then ask them to fill out a profile. During this step, they can choose product preferences, so next time they sign in, the kiosk can provide a far more personalized experience.
Generate Repeat Business
This convenience and personalization will be sure to generate repeat business. If their information and preferences are already entered in your kiosk, customers will be more likely to return.
Lastly, kiosks can also sync with loyalty programs. This way, customers can earn points with each purchase, encouraging more visits as well as fostering a connection with your store and brand.
Unlock Your Dispensary’s Potential
New technology is a tool to help you unlock your dispensary’s potential. Don’t miss out on kiosks’ power to drive sales and build your relationships with loyal customers.
Conclusion
Kiosks are excellent tools for building dispensary loyalty. Here’s how in-store technology can keep your customers coming back.
About Paywana
Paywana provides self-ordering kiosks run by our proprietary to Cannabis and CBD dispensaries to reduce labor costs and increase profits, We offer everything needed to efficiently operate and manage your dispensary including interactive kiosk software, Cannabis, and CBD friendly payment processing solutions. SCHEDULE A DEMO Paywana.com.
